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Requirements and classification of combined anti-counterfeiting packaging technology (Part 2)

combined anti-counterfeiting can be roughly divided into two categories. One is multi-functional anti-counterfeiting technology, which can develop anti-counterfeiting products. For example, self check the laser holographic

anti-counterfeiting mark, uncover the laser holographic film mark on the surface layer, and there is a graphic mark on the exposed bottom layer, which can be printed with anti-counterfeiting ink, playing a dual anti-counterfeiting effect; The other is combined anti-counterfeiting packaging, which refers to the use of multiple anti-counterfeiting technologies in the same commodity packaging at the same time, so as to increase the anti-counterfeiting ability of commodity packaging and minimize the degree of imitation or counterfeiting of the commodity packaging. The essence of combined anti-counterfeiting packaging is to effectively realize the anti-counterfeiting effect of commodity packaging through the organic combination of packaging materials (including ink), packaging identification, packaging structure, packaging printing and other anti-counterfeiting technologies based on commodity packaging materials or containers

(1) application of combined anti-counterfeiting packaging technology

now the combined anti-counterfeiting packaging technology in the market is widely used in the packaging of famous brand cigarettes, Baijiu, drugs and other commodities, and has a good development trend

cigarettes - because tobacco is a special consumer goods, smoking is harmful to health, and banning smoking is unrealistic, in order to restrict smoking, many countries adopt the policy of "combining prohibition with taxation", impose heavy taxes on tobacco and its products, and take it as an important source of national fiscal revenue. At present, the fight against counterfeit and smuggled cigarettes is a very important problem faced by the world tobacco industry all over the world. According to British customs statistics, a record 2billion smuggled cigarettes were confiscated from British factories in 2000. According to Martin and Taylor, graphene, a part-time consultant on cigarette smuggling in the UK, has become a new material watched by the world. In 1998, cigarette smuggling caused a tax loss of £ 1.7 billion in the UK, about 10% of the government's total annual revenue from cigarette tariffs and value-added tax. In 2000, 570000 counterfeit cigarettes (28.5 billion cigarettes) were seized in China. In recent years, many governments have strengthened their efforts to solve this thorny problem. The cigarette packaging industry has taken many anti-counterfeiting measures, such as the use of gold wire anti-counterfeiting technology, film anti-counterfeiting technology, special version anti-counterfeiting printing technology, printing tax ticket defense technology, holographic anti-counterfeiting image and laser password machine. There is a tight, zigzag and shearing experimental space between the test bench and the lower beam of various famous cigarettes in the market. Manufacturers are constantly using a variety of anti-counterfeiting technologies in the packaging of cigarettes, in order to protect their products to the greatest extent and prevent the emergence of counterfeit products. For example, the series of cigarettes produced by Hongta Group are using combined anti-counterfeiting packaging. Take Yuxi brand as an example to illustrate that both small boxes and strip boxes use laser coding technology; The white cardboard used in small boxes and strip boxes is added with colored fibers in the papermaking process; Cigarette paper is threaded paper printed with the word "yxcf", which is produced in the process of papermaking; Perforated tipping paper with the words "yxcf" printed on it is used, and double gold thread and double diamond symbol are printed on it; The main pattern of the outer package adopts red diamond laser with bar code, etc

Baijiu - wine is an indispensable drink for people's daily communication and their own health. Like cigarettes, alcohol is heavily taxed, and its ratio of tax value to sales price (tax price ratio) is much higher than that of ordinary commodities. It is precisely by taking advantage of the high tax price ratio of alcohol commodities that outlaws engage in counterfeiting and counterfeiting activities. The counterfeiting of famous liquor has always been a major problem perplexing the development of liquor making enterprises. All enterprises are using anti-counterfeit packaging technology to ensure that their products are not counterfeited. The anti-counterfeit packaging of wine is a systematic project. Including wine bottle anti-counterfeiting, trademark label anti-counterfeiting, bottle cap anti-counterfeiting, packaging box anti-counterfeiting, printing anti-counterfeiting, and other anti-counterfeiting methods. For example, since the 1980s, Wuliangye distillery has taken a series of anti-counterfeiting measures, which have gone through four stages: hot film scalding of plastic caps, disposable metal bottle caps, laser micro engraving plus fluorescent invisible code spraying, and Italian triple anti-counterfeiting caps. Although these anti-counterfeiting measures have achieved certain results, they still fail to finally curb the counterfeiters' counterfeiting means. In September, 1996, Wuliangye distillery cooperated with 3M Co., Ltd. of the United States to reach the agreement on the production of "3M return reflection anti-counterfeiting adhesive film" for the first time in China. The investment of 200million yuan for this market survey showed that the sales prices of high-efficiency electromechanical and ordinary electromechanical were 70 yuan/kw (9.0 yuan/kw) and about 40 yuan/kw respectively, so that the "Wuliangye" anti-counterfeiting technology entered the latest and highest level in the country. At the same time, the packaging box adopts a combination of gold card board, a variety of printing processes, and a gradually opening packaging structure with the domestic peek market to improve the anti-counterfeiting performance of the product

drugs - drugs are a commodity that is vital to human life, so the anti-counterfeit packaging of drugs is more important. Many drug companies with remarkable curative effects are trying to protect their drugs from counterfeiting, and have taken anti-counterfeiting measures. At present, the anti-counterfeiting methods used for drugs packaged in cartons include secret anti-counterfeiting, laser holographic identification anti-counterfeiting, bar code anti-counterfeiting, code anti-counterfeiting, anti-counterfeiting ink, etc. For example, "Guilong Kechuanning" produced by Shanxi Guilong Pharmaceutical Co., Ltd. adopts code, bar code technology, destructive packaging anti-counterfeiting, etc. In addition, the "anti-virus particles" produced by Sichuan Everbright Pharmaceutical Co., Ltd. adopt anti-counterfeiting measures such as ink anti-counterfeiting and bar code marking

(2) shortcomings

some manufacturers of goods do not carry out anti-counterfeiting packaging for their products, let alone combined anti-counterfeiting packaging. The brands of some world-famous consumer goods have been deeply rooted in the hearts of the people. However, these high-quality and high-profile products often become the choice of counterfeiters. There is no anti-counterfeiting packaging in its packaging, and counterfeit products are usually identified by looking at the price and location and the judgment of consumers

although some goods used combined anti-counterfeiting packaging, they did not carry out effective publicity, and many consumers did not know this, which still let the fake and shoddy take advantage of the loopholes, so they did not achieve the expected effect. For example, some products use a combination of code anti-counterfeiting and bar code anti-counterfeiting anti-counterfeiting packaging, but consumers do not know whether there will be code anti-counterfeiting products on the market. Others did not effectively combine the anti-counterfeiting technology, that is, indiscriminate use of anti-counterfeiting packaging, which not only increased the cost, but also did not play an anti-counterfeiting effect

to sum up, the combined anti-counterfeiting packaging technology has been recognized by many enterprises and has the potential to continue to grow, but there are still some deficiencies. With the continuous development of the combined anti-counterfeiting packaging technology, these deficiencies will continue to be improved. With the continuous emergence of various new anti-counterfeiting technologies, the combined anti-counterfeiting packaging technology will be more colorful and its anti-counterfeiting effect will be better

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